In the second half of the 20th century, the German industrial designer Dieter Rams designed more than 350 products for the Braun and Vitsoe companies, which are used every day by many people around the world and still have a great influence on younger designers today.
At a time when the conservation of resources and the protection of the environment have become central social challenges, Ram's work is more than topical. It establishes a design attitude that he characterizes with the credo "Less, but better." As early as the 1970s, Rams made a sustained plea for designing things in such a way that they allow for the longest possible cycles of use. What is discussed today as the "aesthetics of use" was practiced and advocated by him and his teams many decades ago: "Good design is environmentally friendly.